360 Strength


A simple tool perfected!
Photo of gym equipment including rig, bench, kettlebells, plates, rowers

Maximise Performance, Minimise hassle.

Gym Fitouts

We believe every client is different, and requires a unique approach that is tailored to their situation.

With a range of 700 in-house gym equipment products, and access to over 5,000 more - including building custom bespoke products, you'll be perfectly equipped for all types of training. From Bars and Bumpers, Rig Systems, Racks and Benches to Flooring and Dumbbells our team can provide an end-to-end, turnkey solution for any environment.

Check out the Little Bloke Fitness showroom in Melbourne, or contact us for a quote.

Photo of doorway into gym showing equipment in background

Who we are

The LBF Story

Established in 2009, our goal was to provide quality products, great value and unsurpassed service, so our customers could focus on their training. Today, nothing has changed as we help our customers bring their ideas to life through expert consulting, quality gym equipment, ongoing support and education.

Our team of professionals bring together a wealth of experiences in providing turnkey solutions for strength & conditioning / performance gyms from our showroom in Reservoir, Victoria to homes and gyms all over Australia.

We know the products we sell because we design them in-house, allowing us to continue to develop, research, refine and test them. For you that means a contemporary, quality, reliable product. And no managing multiple suppliers.

We choose to keep things simple, and only supply products that work. The hard work, the training, the commitment, is up to you.

From our customers


LBF has an amazing team to work with. So quick and efficient with responding to me and I couldn’t have chosen a better company to go through to set up my home gym.

Maslise S
Kilsyth, Vic

Found them after google searching a product. Looked legitimate, placed order, arrived within a few days and product is what I was after.

Jack C
Everton Hills, QLD

Really great experience.Website was easy to use to order what we needed. Delivery was quick and prompt. Will purchase from
here again.

Niall A
Gold Coast, QLD

Perfect service and shipping at a good price

Rob P
Eltham, Vic

Best interaction with a store I've had in recent memory. No fuss, quick delivery and when it turned out I ordered one item too many the returns and refund process was quick and fair. Highly recommend LBF for your gym needs.

Michael C
Cranbourne, Vic

The staff were great, friendly, knowledgable and most importantly very helpful

Adam R
Cheltenham, Vic

Excellent Service, very quick response and excellent delivery times. Great to deal with.

Would strongly recommend

David W
Unley Park, SA

Great quality gym equipment, great customer service from the young man at the counter, Nick. Very knowledgeable and helpful in regards to assisting me in finding what I was looking for at the best quality at my budget, will be returning.

Maggie R
Alfords Point, NSW

I opted for in store pickup from the shop in Reservoir. Fast, easy, seamless transaction.

Paul F
Coburg, Vic

Gym Equipment

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Black Handle Hex Dumbbells


Work muscles you didn't know you had with 360 Strength kettlebells, available in classic and competition style in sizes from 4kg to 40kg.

PRO Hex Dumbbells

Dumbbells are an iconic and fundamental part of any gym set-up – whether you’re working out at home or in the gym.

Used and approved by brands all over australia

Geelong Falcons
Victoria Police
Western Jets
Anytime Fitness
Brighton Grammar
Melbourne Athletic
World Gym
Club Lime
Randwick High School
Snap Fitness
Journal Student Living
Mentone Grammer
Jetts Gym
Platinum Physio
Australian Border Force

Join the action: Follow us on Instagram @ Littleblokefitness

Tag @littleblokefitness and #littleblokefitness to be featured.

What our customers say

Gym Equipment

Do you dream about having your own personal gym studio? Or do you have a gym, but you want to expand your range of equipment? Little Bloke Fitness can help you build your own customised gym that will allow you to achieve your fitness goals. Check out our range of dumbbells, barbells, multi-function stations, benches, cardio equipment and more.

Commercial Gym Equipment

Do you own or manage a gym? Would you like to upgrade your gym with new equipment? Then check out the range of commercial gym exercise equipment from Little Bloke Fitness. Whether you have a personal studio, hotel or apartment gym or a commercial gymnasium, we can provide functional training equipment from gym hobbyists to professional athletes.

Power Lifting Equipment

Do you need power-lifting equipment to achieve your strength and bulking goals? In order to lift heavy weights safely until failure or to prevent injuries, the power rack is one of the most versatile pieces of gym equipment to invest in. Power racks are the perfect piece of equipment for doing exercises such as squats or bench press exercise with or without the need of a spotter.