At Little Bloke Fitness, we don’t just sell gym equipment — we provide high-quality, durable gear and personalised services, including expert advice and comprehensive gym fitouts, tailored to meet your fitness goals. Founded and run by lifters, for lifters, we specialise in developing and supplying top-quality, affordable gym equipment for both home and commercial use. With a commitment to transparency, honesty, and building lasting relationships, we’re driven by a passion to provide the best training tools available.
Our Story
What started in a tin shed in Coburg with the simple idea of being able to provide people with more affordable strength gear in a no hassle environment, has grown to become one of the largest gym and fitness equipment suppliers in Australia.
Our journey began in 2009, not with a grand plan, but with a simple frustration: the lack of quality, affordable gym equipment in Australia. Started by founders Graeme and Paula as a side hustle, little did they know, their passion for providing good quality and accessible strength gear would resonate with so many.
What started with many late nights juggling family, full-time jobs, and packing orders in a cramped shed quickly grew and in 2015, we took the leap, and left the corporate world to take our side hustle full-time. We moved into our first warehouse and retail store, hired our first team member, and began focusing more on developing our own products, while continuing to deliver a high quality end to end service to our customers.
Our Melbourne Showroom
Touch and feel of gym equipment is so important prior to purchase – you need to trust and enjoy the equipment you purchase. Our showroom in Reservoir lets customers do just that and provides a space where you can experience the quality of our gear. For those interstate, we’re always happy to discuss our equipment in detail and provide full specifications to make sure you know and trust the equipment you’re purchasing. We also offer fast, low-cost shipping Australia-wide, with most orders dispatched within 24 hours.
Our Brands
R&D is a big part of our business - we design, test, and manufacture over 700 products in-house, and have access to more than 5,000 additional products from other brands, along with regularly creating custom bespoke products, from custom branding options to full bespoke products. If we don’t have it and can’t order it for you, we’ll make it.
The Team
We’re a passionate team of lifters, united by a love for health fitness and all have a commitment to customer service. The LBF team share our dedication, and we are honoured to be able to come to work everyday with like-minded people who share our passion for health, fitness, fun and lifting heavy shit.
Sustainability
Durability is key to sustainability. We focus on long-lasting equipment, using eco-friendly packaging, and implementing recycling initiatives to minimise waste and our carbon footprint. We believe in building a strong future, not just strong bodies. Find out more here.
Our Promise: Your Fitness Journey, Our Passion
As a family-run, 100% Aussie-owned company, we take pride in being a part of every customer’s fitness journey.
To this day, we still regularly serve customers who recall collecting equipment from the tin shed in Coburg while Graeme and Paula juggled LBF with raising young children and holding down other jobs. We thank you for your support, your trust and for helping us to become who we are today. Whether you purchased a single piece of equipment from us, kitted out a full home gym or a full commercial set-up. It’s truly been a pleasure serving you and supporting you in your pursuit of better health and fitness and we look forward to seeing you again soon.