Digital Marketing Manager

Digital Marketing Manager

LBF, a leading Australian family-owned business in strength and conditioning equipment retail, seeks an ambitious Digital Marketing Manager. For 14 years, we've committed to enhancing health and fitness through affordable, quality products, backed by top-notch customer service. Our vibrant work environment celebrates diversity and innovation, making every day an opportunity to grow.

The Role: Digital Marketing Manager

As a pivotal addition to our marketing team, you'll lead digital marketing strategies to grow our brand presence and customer engagement. This role covers a broad spectrum of responsibilities, from social media, EDM’s, and SEM/PPC campaigns, to content creation and data analysis. We value creativity, strategic planning, and a hands-on approach to drive our marketing efforts forward.

This role is a permanent, full-time position and located in the Northern Suburbs of Melbourne. However, a part-time arrangement could be considered, as could flexible working arrangements for the right candidate.

Key Responsibilities:

  • Develop and execute a comprehensive marketing calendar, focusing on social media, EDM, and web strategies.
  • Oversee social media channels, manage paid campaigns, and curate engaging content.
  • Lead SEM/PPC campaigns, email marketing initiatives, and website analytics.
  • Collaborate across teams for product launches, promotions, and content creation.

Desired Skills

  • Familiarity with Shopify or similar ecommerce platforms
  • Experience creating workflows and email campaigns
  • Proven digital marketing expertise, preferably in ecommerce.
  • Strong analytical, communication, and project management skills.
  • A passion for health and fitness, with a creative and strategic mindset.
  • You have a genuine interest in generating and contributing ideas.
  • High attention to detail and proven time management skills.
  • Keen to learn new skills to further develop within the role.

What We Offer

  • A full-time role in our dynamic team, with part-time and flexible options considered.
  • Competitive salary package of $80 - $100k to be negotiated with the successful candidate
  • Professional development and staff discounts.
  • A chance to contribute to a thriving culture that values hard work and creativity.

If you're driven, passionate about marketing and fitness, and ready to make a significant impact, we want to hear from you.

Everyone’s story is different, and we understand you may not necessarily tick all of the role requirement boxes. That’s ok - if you have the drive and willingness to succeed, we’d love to hear from you. For us, the perfect candidate is one that is excited about the role and is passionate about what they know and what they want to achieve.

Important application notes

Only submissions with a cover letter detailing your fit for the role will be considered. Share your journey and why LBF is your choice.

If this sounds like you, send an email to

If you have any questions, or would like to chat about the role, give us a call on 03 9462 3943.