Compound sit-ups, or how to really pounds your guts, hip flexors, shoulders and tris

After more than 20 years in the corporate world, Graeme and his wife Paula founded Little Bloke Fitness (LBF) in 2009 to combine their business experience with their passion for strength training. What began in a small Coburg shed has grown into one of Australia’s most trusted gym equipment brands, supplying both home and commercial gyms nationwide.

A genuine lifter himself, Graeme is deeply involved in product design, sourcing and innovation across LBF’s in-house brands, 1RM and 360 Strength. His focus on performance, safety and quality has helped develop over 700 unique products and hundreds of custom gym fitouts.

At Little Bloke Fitness, Graeme’s philosophy is simple: build gear that lifters love, because he’s one of them. We build gear that works - the hard work and the results are up to you.