Our showroom in Reservoir is open from 9-5 Mon-Fri and 9-2 Sat for over counter purchasing and click and collect of online orders.

We are dispatching online orders from our warehouse within 2 business days, but please note that courier transit times have increased by up to 3 weeks to some interstate areas.

Digital and Retail Marketing Specialist

We are looking for a Digital Marketing Specialist to join the LBF team.

The purpose of this newly created role is to contribute to and implement a sound marketing strategy to improve our brands’ marketing activities. This role will be responsible for the management and administration of all of our marketing strategy - you’ll plan, develop, refine, create, implement and analyse.

Working in a small business, the scope of the role will be broad and is suited to someone who is willing to get involved in all aspects of Marketing, Digital and Creative – from strategy and planning, to development, execution, and analysis. 

This role is a permanent, full time position and located in the Northern Suburbs of Melbourne. However, a part-time arrangement could be considered, as could flexible working arrangements for the right candidate.

Key responsibilities 

Working closely with supportive senior management, the role will:

  • Develop and execute our Marketing Strategy, including post-campaign reporting.
  • Ensure marketing activity is properly planned, delivered, and effectively analysed.
  • Manage Social Media including engagement, influencer activity, collaborations, advertising, strategy, growth, and reporting.
  • Work with an external provider to manage the brands’ SEO and SEM across the Google Analytics platform with strong consideration to brand voice, aesthetic, performance, ROAS and budget.
  • Manage our multiple websites content including regularly updating images, copy, website updates, plugins and improving user experience.
  • Manage the brands email scheduling and databases with a strong understanding of authentic communication in alignment with brand voice, aesthetic and customer needs.
  • Manage content pipeline with a strong sense of brand aesthetic and understanding of its important to the overall to the marketing strategy included development of brand profiles, and portfolios.

Skills & Competencies


  • Bachelor level education in Marketing (or related discipline) and/or minimum of 3 years hands-on experience in Digital / Marketing environments.
  • Strong copy writing skills both creative and conversation based.
  • A fundamentally creative mindset
  • Proficiency in Mail Chimp (or similar), Photoshop and Illustrator.
  • A passion for health and fitness.


  • A history in developing and converting new audiences.
  • Photo and video shoot experience.

Desired Qualities

  • Excellent attention to detail in all aspects of work.
  • Strong communication skills, with the ability to communicate in a calm, clear and concise manner.
  • Ability to build meaningful relationships with all of our collaborators.
  • Excellent time management and organisation skills, with proven ability to meet deadlines.
  • A high degree of self-management and ability to operate autonomously.

Who we are

We’re a family-owned business that’s grown over the past 12 years to be one of Australia’s largest strength and conditioning equipment retailers, selling via our website, and our showroom in Reservoir. We pride ourselves on delivering the highest level of customer service, product range and quality and offer a friendly and exciting work environment, where every day is different.

Our culture is incredibly important to us, and is essential to success in this role. We are looking for hungry, motivated, passionate and enthusiastic individuals who want this job – not any job.

At LBF, being suitable for the role is only half the challenge… we also need someone who will be a great cultural fit and share the same work values! We have a lot of fun, but we also work hard, and for you to be successful – you need to be passionate about what we do.

What is on offer.

  • Full-time employment with an established and successful brand
  • A positive and collaborative team environment
  • Flexible Home / Office options
  • Competitive salary commensurate with skills and experience

To apply...

To be considered, you will need to submit an application telling us why you are the best fit for this role, along with a current CV. Feel free to be creative.

If this sounds like you, hit apply now, or send an email to info@littleblokefitness.com.au 

If you have any questions, or would like to chat about the role, give us a call on 03 9462 3943.