Digital and Retail Marketing Specialist

Are you passionate about health and fitness? Looking to grow your Retail and Digital Marketing experience with a friendly, supportive and happy workplace with flexi-hours and a fantastic supportive team? 

Little Bloke Fitness are a multi-channel retailer in the fitness industry, looking for a Digital & Retail Marketing Specialist to join our team!

Who we are...

We’re a family-owned business that’s grown over the past 12 years to be one of Australia’s largest strength and conditioning equipment retailers, selling via our website, and our showroom in Reservoir. We pride ourselves on delivering the highest level of customer service, product range and quality and offer a friendly and exciting work environment, where every day is different.

What’s the role…

We’re looking for someone to help consolidate all of our current marketing endeavors in-house, and develop, refine, implement and manage a marketing plan, including a consistent brand profile and strategies for digital and traditional marketing.

Working with supportive senior management, the role will operate across most aspects of marketing across our two channels, including:

  • organic social media
  • digital marketing (including Google Ads, Social Ads, SEM/SEO/PPC)
  • eDM’s
  • website content and image development
  • brand positioning
  • instore POS and retail marketing
  • liaising with customers, influencers and ambassadors
  • sponsorships / competitions
  • market/competitive analysis
  • data interpretation and reporting – and more!!

You’ll plan, develop, refine, create, implement and analyse.

Who you will be...

The successful candidate will be passionate about health and fitness. They will be highly organised and methodical, a great communicator with a can-do attitude, ambitious, collaborative, and results-driven. 

We'd love to see:

  • At least 3 years’ experience in a digital and retail marketing environment, preferably in a similar role
  • High level of attention to detail
  • Knowledgeable of all digital and social media platforms and how to utilise them to reach company goals and sales targets.
  • Engaging copyrighting skills
  • A fundamentally creative mindset
  • Proven capabilities with multi-channel marketing initiatives covering both traditional and digital platforms
  • Intermediate- advanced level proficiency with graphic design software including Illustrator and PhotoShop
  • Excellent communication skills with a practiced eye for detail
  • Knowledge of CRM systems and building database segmentation and eDM campaigns

Relevant tertiary qualifications are preferred but not essential, as is experience with product placement photos.

This is an exciting opportunity for a passionate marketer who has experience with digital marketing and in-store retail marketing and wants to progress their career to make this newly created role their own.

What is on offer….

  • Full-time employment with an established and successful brand
  • A positive and collaborative team environment
  • Flexible Home / Office options
  • Competitive salary commensurate with skills and experience

A quick note…

We are looking for hungry, motivated, passionate and enthusiastic individuals who want this job – not any job.

At LBF, being suitable for the role is only half the challenge… we also need someone who will be a great cultural fit and share the same work values! We have a lot of fun, but we also work hard, and for you to be successful – you need to be passionate about what we do.

To be considered, you will need to submit an application telling us why you are the best fit for this role, along with a current CV. Feel free to be creative.

To apply...

If this sounds like you, send the above to

If you have any questions, or would like to chat about the role, give us a call on 03 9462 3943.